Last Updated: 22 August 2026

​

This Cookie Policy explains how MarketSurge ("MarketSurge", "we", "us" or "our") uses cookies and similar technologies when you visit or interact with our website, landing pages, forms and other online services (collectively, the "Website").

​

This Cookie Policy should be read alongside our Privacy Policy and Website & Funnel Terms and Conditions.

​

1. What Are Cookies?

​

Cookies are small text files that may be placed on your device when you visit a website.

​

They allow a website to recognise your device and may be used for purposes such as:

​

• enabling essential website functionality;

• maintaining security;

• remembering preferences;

• understanding how visitors use a website;

• measuring advertising performance; and

• tracking interactions with advertising.

​

Cookies are not the only technology covered by the rules governing online tracking.

​

Similar technologies, including tracking pixels, scripts, tags and other technologies that store information on or access information from your device, may also be subject to the same requirements.

​

2. How We Use Cookies and Similar Technologies

​

MarketSurge may use cookies and similar technologies for the following purposes:

​

Essential Technologies

​

These technologies may be necessary for the Website to function properly.

​

They may support functions such as:

​

• website operation;

• security;

• form functionality;

• session management;

• remembering cookie preferences; and

• other functionality necessary to provide the Website.

​

Where a technology is strictly necessary to provide a service you have requested, applicable law may allow it to be used without consent.

​

Advertising and Tracking Technologies

​

MarketSurge uses advertising and tracking technologies to understand the effectiveness of its advertising and marketing activity.

​

This may include the Meta Pixel.

​

The Meta Pixel is a tracking technology provided by Meta Platforms, Inc. and related entities. It may allow us to understand actions taken by visitors after interacting with advertising, such as visiting pages or completing certain actions.

​

This information may be used to:

​

• measure advertising performance;

• understand how visitors interact with our Website;

• measure conversions;

• improve advertising campaigns;

• understand which advertising activity generates enquiries; and

• support relevant advertising activity.

​

The Meta Pixel and similar advertising technologies may involve information being transmitted to or accessed by the relevant third-party provider.

​

Where required by applicable law, these technologies will only be activated after you have provided the necessary consent.

​

Analytics Technologies

​

Where analytics technologies are used, they may help us understand:

​

• how visitors arrive at the Website;

• which pages are visited;

• how visitors interact with the Website;

• how the Website performs; and

• how we can improve the Website.

​

Analytics technologies will be used in accordance with applicable consent requirements.

​

3. Third-Party Technologies

​

Some cookies and similar technologies may be provided by third parties rather than directly by MarketSurge.

​

These third parties may include advertising, analytics, website, booking and technology providers.

​

For example, MarketSurge may use services provided by Meta for advertising measurement and related functionality.

​

Third-party providers may process information collected through their technologies in accordance with their own privacy policies and terms.

​

We do not control the privacy practices of third-party providers and recommend that you review their relevant privacy information where appropriate.

​

4. Your Consent

​

Where applicable law requires consent for a cookie or similar technology, MarketSurge will request your consent before activating that technology.

​

Consent must be given through a clear affirmative action.

​

Simply continuing to browse or use the Website does not constitute consent to non-essential cookies or similar technologies. The ICO's current guidance confirms that non-essential storage and access technologies generally require prior consent and that consent must involve a clear positive action.

​

You may:

​

• accept all applicable cookies and similar technologies;

• reject non-essential cookies and similar technologies; or

• manage your preferences where our consent mechanism provides that functionality.

​

5. Essential Technologies

​

Some technologies may be necessary for the Website to function correctly.

​

Where a technology is strictly necessary to provide a service requested by you, applicable law may allow it to operate without obtaining consent.

​

Examples may include technologies required for:

​

• security;

• page functionality;

• form operation;

• maintaining a session;

• remembering your cookie preferences; or

• other essential Website functions.

​

We will seek consent for technologies that are not strictly necessary where consent is required.

​

6. Advertising and Conversion Tracking

​

MarketSurge may use conversion and advertising tracking technologies to understand whether advertising activity results in actions such as:

​

• Website visits;

• enquiries;

• form submissions;

• consultation bookings; or

• other relevant actions.

​

This helps MarketSurge assess and improve the effectiveness of its advertising.

​

Where applicable, advertising and conversion tracking technologies will only be activated following the required consent.

​

7. How Long Technologies Remain Active

​

The duration of cookies and similar technologies can vary depending on their purpose and the provider responsible for them.

​

Some may operate only for the duration of your browsing session, while others may remain active for a longer period.

​

The precise duration may depend upon the particular technology, provider, configuration and purpose.

​

We periodically review the technologies used on the Website to ensure that our information remains accurate and appropriate.

​

Where applicable, information about the duration of particular technologies will be made available through our cookie consent mechanism or related cookie information.

​

8. Managing Your Preferences

​

Where our Website provides a cookie preference mechanism, you can use it to change your preferences regarding non-essential cookies and similar technologies.

​

You may also control or delete cookies through your browser settings.

​

Most modern browsers allow you to:

​

• view stored cookies;

• delete cookies;

• block cookies;

• allow cookies;

• block third-party cookies; or

• delete cookies automatically when the browser is closed.

​

Please note that blocking essential technologies may affect the functionality of the Website.

​

9. Withdrawing Consent

​

Where we rely on your consent to use non-essential cookies or similar technologies, you may withdraw your consent at any time.

​

Withdrawing consent will not affect the lawfulness of processing that took place before consent was withdrawn.

​

Where our Website provides a cookie preference mechanism, you can use that mechanism to change your preferences.

​

10. Cookies and Personal Information

​

Some cookies and similar technologies may collect or generate information that constitutes personal data.

​

Where this occurs, MarketSurge will process that information in accordance with applicable data protection legislation and our Privacy Policy.

Our Privacy Policy explains:

​

• what personal information we collect;

• why we process it;

• the lawful bases we rely upon;

• who we may share it with;

• how long we retain it;

• your applicable rights; and

• how you can contact us.

​

11. Changes to This Cookie Policy

​

We may update this Cookie Policy from time to time to reflect:

​

• changes to the technologies used on our Website;

• changes to our services;

• changes to third-party providers;

• changes in technology;

• changes to applicable law or regulatory guidance; or

• changes to how we use cookies and similar technologies.

​

The latest version will be published on this page with an updated "Last Updated" date.

​

We recommend checking this page periodically for any changes.

​

12. Contact Us

​

If you have any questions about our use of cookies or similar technologies, please contact us:

​

MarketSurge

​

Email: hello@marketsurge.uk

​

Website: marketsurge.uk

​

Address: London, United Kingdom

​

© 2026 MarketSurge. All rights reserved.