Last Updated: 22 August 2026

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MarketSurge ("MarketSurge", "we", "us" or "our") respects your privacy and is committed to protecting the personal information you provide to us.

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This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, interact with our landing pages, submit an enquiry, download a resource, book a consultation or otherwise communicate with us through our online services.

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This Privacy Policy should be read alongside our Website & Funnel Terms and Conditions and, where applicable, our Cookie Policy.

 

1. Who We Are

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MarketSurge is a marketing and patient acquisition business providing marketing-related services, resources and information primarily to dental and cosmetic dental clinics.

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Legal / Trading Name: MarketSurge

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Trading Name: MarketSurge

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Business Address: London, United Kingdom

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Email: hello@marketsurge.uk

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Website: marketsurge.uk

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Where applicable, MarketSurge acts as the data controller responsible for personal information collected through this Website.

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If you have any questions regarding this Privacy Policy or the way we handle your personal information, you can contact us using the details above.

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2. What Personal Information We Collect

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The information we collect depends on how you interact with MarketSurge.

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We may collect the following categories of personal information.

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2.1 Information You Provide Directly

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When you complete a form, request information, book a consultation or contact us, we may collect:

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• your name;

• business name;

• job title or position;

• email address;

• telephone number;

• business address;

• website address;

• social media or business profile information;

• information about your clinic or business;

• information about your marketing requirements;

• information about your objectives;

• information you provide when discussing your business;

• appointment and consultation details;

• communications between you and MarketSurge; and

• any other information you voluntarily provide.

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3. Information About Your Business

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Where you contact us in a business capacity, we may collect information relating to the business you represent, including:

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• clinic name;

• number of locations;

• services offered;

• marketing activities;

• advertising activity;

• business objectives;

• approximate marketing expenditure;

• patient acquisition objectives;

• information about your existing marketing arrangements; and

• other information relevant to understanding your business requirements.

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We use this information to understand your enquiry and determine whether MarketSurge's services may be appropriate.

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4. Information Collected Automatically

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When you visit the Website, certain information may be collected automatically through your browser, device and online technologies.

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Depending on the technologies implemented on the Website, this may include:

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• IP address;

• browser type;

• device type;

• operating system;

• approximate geographical information;

• pages visited;

• links clicked;

• time spent on pages;

• referring website;

• interaction with Website content;

• form interactions;

• technical information; and

• other information relating to how the Website is accessed and used.

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Some of this information may constitute personal data.

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5. Cookies and Similar Technologies

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We may use cookies, tracking pixels, tags, scripts and similar technologies to operate, secure, analyse and improve the Website and, where permitted, measure advertising performance.

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These technologies may be used for purposes including:

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• essential Website functionality;

• security;

• remembering preferences;

• analytics;

• measuring Website performance;

• understanding how visitors interact with the Website;

• measuring advertising campaigns; and

• conversion tracking.

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Where applicable, non-essential cookies or similar technologies will only be used in accordance with applicable consent requirements.

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Further information about cookies and similar technologies is provided in our Cookie Policy.

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6. How We Obtain Your Information

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We may obtain personal information:

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Directly from you

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For example, when you:

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• submit a form;

• request a resource;

• book a consultation;

• contact us by email;

• contact us through social media;

• communicate with us by telephone; or

• otherwise provide information to us.

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Automatically

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For example, when you browse or interact with our Website.

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From third parties

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Where lawful and appropriate, we may receive information from third-party platforms or services that support our Website, booking, analytics, advertising or marketing activities.

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From publicly available sources

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Where appropriate and lawful, we may collect business contact information from publicly available sources for legitimate business-to-business purposes.

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Where we collect personal information from sources other than the individual, we will handle that information in accordance with applicable data protection requirements.

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7. How We Use Your Personal Information

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We may use your personal information for purposes including:

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• responding to enquiries;

• providing information you have requested;

• arranging and managing consultations;

• communicating with you;

• understanding your business requirements;

• assessing whether our services may be suitable for you;

• providing proposals;

• providing our services where you become a client;

• administering our business relationship;

• improving our Website;

• analysing Website usage;

• measuring advertising performance;

• maintaining Website security;

• preventing fraud, misuse or abuse;

• maintaining appropriate records;

• complying with legal and regulatory obligations; and

• sending direct marketing where permitted by applicable law.

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We will only use personal information for purposes that are lawful and compatible with the circumstances in which the information was collected.

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8. Lawful Bases for Processing

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Under applicable UK data protection law, we must have a lawful basis for processing personal information.

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Depending on the circumstances, we may rely upon one or more of the following lawful bases:

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Consent

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Where you have provided valid consent for a specific use of your personal information.

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You may withdraw consent at any time where consent is the lawful basis relied upon.

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Contract

Where processing is necessary to enter into or perform a contract with you.

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Legitimate Interests

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Where processing is necessary for our legitimate business interests or those of a third party, provided that those interests are not overridden by your rights and interests.

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Examples may include:

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• responding to business enquiries;

• managing our business relationships;

• improving our services;

• maintaining Website security;

• preventing fraud; and

• appropriate business-to-business marketing.

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Where we rely on legitimate interests, we consider the nature of the processing and balance our interests against your rights and freedoms.

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Legal Obligation

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Where processing is necessary for us to comply with a legal or regulatory obligation.

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Vital Interests

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In exceptional circumstances, where processing is necessary to protect someone's vital interests.

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9. Direct Marketing

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We may use personal information to communicate with you about MarketSurge's services, resources or other relevant business information where permitted by applicable law.

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The rules applicable to direct marketing depend on the type of communication, the recipient and the circumstances in which the information was obtained.

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For example, different rules can apply to marketing sent to corporate businesses compared with sole traders or certain partnerships. The ICO confirms that UK data protection law applies to the processing of personal data for B2B marketing, while PECR imposes additional rules depending on the type of recipient and communication.

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Where consent is required, we will obtain it in an appropriate manner.

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Where we rely on consent for electronic marketing, consent will be obtained through a clear affirmative action and will be separate from acceptance of our Terms and Conditions. Pre-ticked boxes will not be treated as valid consent.

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You can withdraw consent or object to direct marketing at any time.

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10. Marketing Communications

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Where you have agreed to receive marketing communications, we may contact you by methods permitted by applicable law, which may include:

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• email;

• telephone;

• SMS or text message; or

• other electronic communications.

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Where applicable, each marketing communication will provide an appropriate method for opting out or unsubscribing.

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You may also contact us directly to request that we stop sending marketing communications.

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11. Consultation and Enquiry Information

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If you book or attend a consultation with MarketSurge, we may record information relevant to the discussion, including:

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• information about your business;

• your marketing objectives;

• your current marketing activities;

• your patient acquisition objectives;

• information concerning your commercial requirements;

• information necessary to prepare a proposal; and

• other information you voluntarily provide.

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This information may be used to determine whether our services are suitable for your business and to prepare relevant recommendations or proposals.

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12. Sensitive and Health Information

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MarketSurge is not a healthcare provider and does not require patients' medical information for general Website enquiries.

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Please do not submit patient medical records, diagnoses, treatment histories, clinical photographs or other sensitive patient information through our general Website forms unless we specifically provide an appropriate secure mechanism for doing so.

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If you voluntarily provide sensitive information through an inappropriate channel, we may take reasonable steps to delete or securely handle that information.

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13. How We Share Personal Information

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We may share personal information with trusted third parties where necessary and lawful to operate our business and provide our services.

Depending on how the Website operates, these may include:

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• Website hosting providers;

• funnel or landing-page providers;

• email service providers;

• booking and scheduling providers;

• CRM systems;

• analytics providers;

• advertising platforms;

• payment providers;

• cloud storage providers;

• IT and software providers;

• professional advisers;

• accountants;

• legal advisers;

• contractors and service providers;

• security providers; and

• government, regulatory or law-enforcement bodies where legally required.

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We do not sell your personal information as a standalone data product.

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14. Third-Party Service Providers

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Some of the providers we use may process personal information on our behalf.

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Where required, we take appropriate steps to ensure that relevant service providers process personal information in accordance with applicable data protection requirements and appropriate contractual arrangements.

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Third-party providers may have their own privacy policies governing how they process information.

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15. International Transfers

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Some of our service providers may process personal information outside the United Kingdom.

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Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection requirements.

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Depending on the circumstances, this may include relying upon:

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• UK adequacy regulations;

• appropriate safeguards;

• standard contractual arrangements;

• international data transfer mechanisms; or

• another lawful transfer mechanism.

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16. How Long We Keep Your Information

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We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including where necessary to:

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• provide requested services;

• maintain business records;

• comply with legal obligations;

• resolve disputes;

• enforce agreements;

• maintain accounting records;

• prevent fraud; or

• establish, exercise or defend legal claims.

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Different categories of information may be retained for different periods.

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When personal information is no longer required, we will take reasonable steps to securely delete or anonymise it.

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We do not retain personal information indefinitely without a legitimate reason.

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17. Data Security

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We take reasonable technical and organisational measures designed to protect personal information against:

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• unauthorised access;

• accidental loss;

• destruction;

• misuse;

• alteration;

• disclosure; and

• other unauthorised processing.

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However, no online system can be guaranteed to be completely secure.

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You should therefore avoid submitting sensitive information through unsecured channels.

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18. Data Breaches

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If we become aware of a personal data breach affecting your information, we will assess the incident and take appropriate steps in accordance with applicable data protection law.

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Where notification is legally required, we will make the relevant notification within the applicable timeframe.

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19. Your Data Protection Rights

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Depending on the circumstances and applicable law, you may have rights including:

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Right of Access

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You may request a copy of personal information we hold about you.

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Right to Rectification

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You may request correction of inaccurate or incomplete information.

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Right to Erasure

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In certain circumstances, you may request deletion of your personal information.

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Right to Restriction

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In certain circumstances, you may request that we restrict how we process your information.

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Right to Data Portability

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In certain circumstances, you may request your personal information in a structured, commonly used and machine-readable format.

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Right to Object

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You may have the right to object to certain types of processing, including direct marketing.

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Right to Withdraw Consent

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Where we rely on consent, you may withdraw that consent at any time.

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Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

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20. Direct Marketing Objections

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You have an absolute right to object to the processing of your personal information for direct marketing purposes.

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If you no longer wish to receive marketing communications from MarketSurge, you may:

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• use the unsubscribe facility included in our marketing communications;

• contact us by email; or

• otherwise tell us that you no longer wish to receive marketing communications.

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We will take reasonable steps to action your request promptly.

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21. How to Exercise Your Rights

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To exercise any applicable data protection right, contact:

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Email: hello@marketsurge.uk

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Please provide sufficient information to allow us to identify you and understand your request.

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We may need to request additional information to verify your identity before responding.

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We will normally respond to valid requests within the timeframe required by applicable data protection law.

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22. Automated Decision-Making and Profiling

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We do not intend to make decisions producing legal or similarly significant effects about individuals solely through automated processing based on information collected through this Website.

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If this changes, we will update this Privacy Policy and provide any information required by applicable law.

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23. Children's Privacy

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Our Website and services are intended primarily for adults and businesses.

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We do not knowingly collect personal information from children for marketing purposes.

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If you believe that a child has provided personal information to us, please contact us so that we can take appropriate action.

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24. Third-Party Websites

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Our Website may contain links to third-party websites.

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We are not responsible for the privacy practices, security or content of third-party websites.

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When you follow a link to another website, you should review that website's privacy policy before providing personal information.

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25. Social Media

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MarketSurge may maintain profiles or pages on third-party social media platforms.

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Interactions with MarketSurge through social media may involve processing by both MarketSurge and the relevant social media provider.

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Your use of those platforms is subject to their own terms and privacy policies.

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We are not responsible for the privacy practices of third-party social media providers.

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26. Changes to This Privacy Policy

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We may update this Privacy Policy from time to time to reflect:

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• changes to our business;

• changes to the Website;

• changes to the services we provide;

• changes to technology;

• changes to applicable law or regulation; or

• changes to how we process personal information.

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The latest version will be published on this Website with an updated "Last Updated" date.

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We recommend checking this page periodically for changes.

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27. Complaints

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If you have concerns about how we have handled your personal information, please contact us first so that we have an opportunity to investigate and resolve your concern.

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Email: hello@marketsurge.uk

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You also have the right to complain to the UK's data protection regulator:

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Information Commissioner's Office (ICO)

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The ICO provides information about data protection rights and complaints through its official website.

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Information Commissioner's Office

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28. Governing Law

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This Privacy Policy shall be governed by the laws of England and Wales, subject to any mandatory rights or protections that apply under applicable data protection law.

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29. Contact Us

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If you have any questions about this Privacy Policy or how MarketSurge handles your personal information, please contact us:

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MarketSurge

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Email: hello@marketsurge.uk

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Website: marketsurge.uk

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Address: London, United Kingdom

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© 2026 MarketSurge. All rights reserved.