Last Updated: 22 August 2026

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These Terms and Conditions ("Terms") govern your use of the MarketSurge website, landing pages, forms, downloadable resources, educational materials and other online services made available by MarketSurge through its website and associated digital properties (collectively, the "Website").

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By accessing or using the Website, you agree to comply with these Terms.

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If you do not agree to these Terms, please do not use the Website.

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These Terms apply to the Website and associated funnel only. They do not constitute the agreement governing the provision of paid marketing or patient acquisition services by MarketSurge to a client.

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Any paid services provided by MarketSurge are governed separately by the applicable Proposal and Service Agreement entered into with the relevant client.

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1. About These Terms

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MarketSurge is a marketing and patient acquisition business providing marketing-related information, resources, strategies and services primarily to dental and cosmetic dental clinics.

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Legal / Trading Name: MarketSurge

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Trading Name: MarketSurge

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Business Address: London, United Kingdom

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Email: hello@marketsurge.uk

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Website: marketsurge.uk

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Where MarketSurge is operated through a legal entity other than the name stated above, the applicable legal entity shall be identified in the relevant contractual documentation.

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2. Use of the Website

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You may use the Website for lawful purposes only.

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You agree not to:

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a. use the Website for any unlawful, fraudulent or malicious purpose;

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b. attempt to gain unauthorised access to the Website or its systems;

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c. interfere with the operation, security or functionality of the Website;

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d. introduce viruses, malware, malicious code or other harmful material;

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e. attempt to reverse engineer, copy or reproduce Website functionality;

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f. scrape, harvest or systematically extract information from the Website without our prior written permission;

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g. impersonate MarketSurge or another person;

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h. submit information that you know to be false, misleading or fraudulent;

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i. use the Website to infringe the rights of another person; or

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j. use the Website in a manner that breaches these Terms or applicable law.

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We reserve the right to restrict or terminate access to the Website where we reasonably believe that these Terms have been breached or that continued access presents a security, legal or operational risk.

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3. Information Provided on the Website

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The Website may contain information relating to:

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• marketing;

• advertising;

• patient acquisition;

• lead generation;

• business growth;

• dental marketing;

• commercial strategy;

• advertising performance;

• business economics;

• MarketSurge's methodology;

• examples;

• case studies;

• forecasts;

• calculations;

• hypothetical scenarios; and

• other educational or commercial subjects.

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The information is provided for general informational and educational purposes.

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It should not automatically be treated as professional, legal, financial, medical, dental, clinical or regulatory advice.

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You should obtain appropriate professional advice where the circumstances require it.

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4. No Guarantee of Results

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Nothing on the Website constitutes a guarantee, promise or representation that you will achieve any particular business or marketing result.

In particular, MarketSurge does not guarantee that any person or business will achieve:

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• a particular number of leads;

• a particular number of enquiries;

• a particular number of appointments;

• a particular number of patients;

• a particular treatment conversion rate;

• a particular revenue figure;

• a particular profit;

• a particular return on advertising spend;

• a particular return on investment;

• a particular cost per lead;

• a particular cost per acquisition; or

• any other specific commercial outcome.

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Any figures, projections, examples, calculations or scenarios displayed on the Website are illustrative unless expressly stated otherwise.

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Actual results can vary materially depending on factors including, without limitation:

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• market conditions;

• advertising costs;

• demand;

• competition;

• offer;

• pricing;

• clinic reputation;

• treatment;

• location;

• advertising platform performance;

• lead quality;

• lead response time;

• follow-up;

• appointment availability;

• consultation performance;

• treatment acceptance;

• clinic capacity;

• operational performance; and

• other factors outside MarketSurge's control.

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5. Growth Calculations and Examples

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The Website may contain calculators, examples or hypothetical commercial scenarios.

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These are intended to demonstrate potential relationships between variables and should not be interpreted as predictions or guarantees.

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Any calculation is dependent upon the accuracy of the information and assumptions entered into or underlying that calculation.

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MarketSurge does not warrant that any example, projection or calculation will reflect your actual future results.

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6. Dental and Healthcare Marketing

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MarketSurge provides marketing and advertising services to businesses operating in the dental and healthcare sectors.

Nothing on the Website constitutes:

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• dental advice;

• medical advice;

• diagnosis;

• treatment advice;

• clinical advice;

• regulatory advice; or

• legal advice.

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Any information concerning dental treatments, procedures, outcomes or patient considerations is provided for marketing or general informational purposes and should not be relied upon as a substitute for advice from an appropriately qualified professional.

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Where the Website refers to dental treatments or services, you should consult an appropriately qualified dental professional regarding your individual circumstances.

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7. Accuracy of Information

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We take reasonable care to ensure that information published on the Website is accurate and reasonably current at the time of publication.

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However, we do not warrant that:

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a. all information is complete;

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b. all information is accurate at all times;

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c. information will remain current;

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d. the Website will be free from errors; or

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e. the Website will always be available.

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Information may change without notice.

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Where information is dependent upon third-party platforms, market conditions, legislation, regulation or other external circumstances, MarketSurge cannot guarantee that the information will remain accurate or applicable.

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8. Intellectual Property

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Unless otherwise stated, all intellectual property rights in the Website and its contents belong to MarketSurge or its licensors.

This includes, without limitation:

• text;

• graphics;

• logos;

• branding;

• designs;

• photographs;

• videos;

• documents;

• downloadable resources;

• templates;

• frameworks;

• methodologies;

• diagrams;

• layouts;

• educational materials;

• calculators;

• software;

• code; and

• other original content.

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These rights are protected by applicable intellectual property laws.

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You may access and use Website materials for your own personal or internal business purposes where we have expressly made them available for that purpose.

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You must not, without our prior written permission:

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a. reproduce substantial portions of our materials;

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b. republish our materials;

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c. sell or commercially redistribute our materials;

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d. create derivative products based substantially upon our proprietary materials;

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e. reproduce MarketSurge's proprietary frameworks or methodologies for commercial use;

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f. remove copyright, trademark or other ownership notices; or

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g. represent MarketSurge's materials as your own.

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9. Downloadable Resources

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MarketSurge may make downloadable resources available through the Website, including guides, reports, calculators, templates or other materials.

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Unless expressly stated otherwise, these materials are provided for the intended recipient's own informational or internal business use.

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You must not resell, redistribute, reproduce or commercially exploit such materials without MarketSurge's prior written permission.

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MarketSurge reserves the right to modify, replace or discontinue downloadable resources at any time.

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10. Third-Party Content and Services

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The Website may contain links to or integrations with third-party websites, platforms, software or services.

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These may include, for example:

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• Google;

• Meta;

• Instagram;

• Calendly;

• Vimeo;

• YouTube; and

• other third-party providers.

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Such third parties operate independently from MarketSurge.

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We are not responsible for:

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• the availability of third-party websites;

• their content;

• their privacy practices;

• their security;

• their terms;

• their functionality;

• their accuracy; or

• any loss arising from your use of them.

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Your use of third-party services is subject to the applicable third party's own terms and policies.

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11. Links to Other Websites

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The Website may contain links to external websites for convenience or informational purposes.

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The inclusion of a link does not necessarily constitute an endorsement, recommendation or guarantee by MarketSurge.

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You access third-party websites at your own risk.

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12. Website Availability

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We aim to keep the Website available and functioning properly.

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However, we do not guarantee uninterrupted, secure or error-free access.

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The Website may occasionally be unavailable due to:

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• maintenance;

• updates;

• technical failures;

• hosting issues;

• cybersecurity incidents;

• internet disruption;

• third-party service failures; or

• circumstances beyond our reasonable control.

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We may modify, suspend or discontinue any part of the Website without notice where reasonably necessary.

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13. Security

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You must not attempt to compromise the security of the Website.

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You must not:

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• attempt unauthorised access;

• interfere with security mechanisms;

• introduce malicious software;

• conduct denial-of-service attacks;

• perform vulnerability testing without permission; or

• otherwise interfere with the Website's infrastructure.

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We may report suspected unlawful activity to the appropriate authorities.

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14. Information You Submit

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Where the Website allows you to submit information through forms, booking systems or other mechanisms, you agree that the information you provide is accurate and not knowingly misleading.

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You should not submit confidential information through a Website form unless the relevant form expressly requests it.

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In particular, do not submit patient medical records, clinical histories, diagnoses or other sensitive patient information through MarketSurge's general enquiry or consultation forms unless specifically instructed to do so through an appropriate secure process.

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15. Privacy

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Information submitted through the Website may constitute personal data.

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MarketSurge's processing of personal data is governed by its Privacy Policy / Privacy Notice, which is available separately on the Website.

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Our Privacy Policy explains, among other things:

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• what personal information we collect;

• why we collect it;

• how we use it;

• who we may share it with;

• how long we retain it;

• your applicable rights; and

• how to contact us about privacy matters.

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The Privacy Policy is separate from these Terms and should be read alongside them.

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16. Cookies and Tracking Technologies

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The Website may use cookies, pixels, tags, scripts or similar technologies.

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These may be used for purposes including:

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• essential Website functionality;

• security;

• analytics;

• performance measurement;

• advertising;

• conversion measurement; and

• understanding how visitors interact with the Website.

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Where applicable, information concerning these technologies and the relevant consent choices will be provided through our Cookie Policy and cookie consent mechanism.

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Where non-essential storage or access technologies require consent, MarketSurge will seek consent in accordance with applicable requirements.

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17. Communications

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Where you voluntarily provide contact information, MarketSurge may use it to respond to your enquiry, provide requested information or administer a consultation or service you have requested, subject to our Privacy Policy and applicable law.

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Where separate consent is required for direct marketing communications, we will seek that consent in accordance with applicable requirements.

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You may opt out of marketing communications where applicable.

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18. Consultations and Enquiries

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Submitting an enquiry or booking a consultation does not create a client relationship with MarketSurge.

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A consultation is an opportunity to discuss your circumstances and determine whether MarketSurge's services may be appropriate.

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MarketSurge reserves the right to decline to provide services to any prospective client where appropriate.

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No paid service is formed until the relevant contractual documentation has been accepted and/or signed and any required onboarding or payment requirements have been completed.

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19. Future Client Services

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If you subsequently engage MarketSurge for paid services, your relationship with MarketSurge will be governed by separate contractual documentation, including the applicable Proposal and Service Agreement.

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These Website Terms do not replace or override the terms of that agreement.

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If there is any conflict between these Website Terms and a signed Service Agreement relating to paid services, the applicable Service Agreement shall prevail in relation to those services.

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20. Testimonials, Case Studies and Results

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Where the Website contains testimonials, case studies, examples or statements concerning results, these are provided to illustrate particular experiences or outcomes.

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Individual results vary.

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Past performance does not guarantee future performance.

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Where appropriate, results may depend upon circumstances specific to the relevant client, campaign, market or business.

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21. Limitation of Liability

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Nothing in these Terms excludes or limits liability where doing so would be unlawful.

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Subject to that limitation, MarketSurge shall not be responsible for losses arising from your use of or reliance upon general information contained on the Website where such information was not provided to you as part of a separate paid contractual service.

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To the maximum extent permitted by law, MarketSurge shall not be liable for indirect or consequential losses arising from your use of the Website.

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Nothing in these Terms affects any legal rights that cannot lawfully be excluded or limited.

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22. No Professional Advice

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Nothing on this Website constitutes professional advice unless expressly stated otherwise.

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In particular, MarketSurge does not provide through the Website:

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• legal advice;

• financial advice;

• tax advice;

• medical advice;

• dental advice;

• clinical advice; or

• regulatory advice.

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You remain responsible for obtaining appropriate professional advice where necessary.

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23. Changes to the Website

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We may update, modify or remove Website content from time to time.

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We may also change these Terms where reasonably necessary, including to reflect:

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• changes to the Website;

• changes to our services;

• legal or regulatory changes;

• technological developments; or

• changes to our business.

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The current version published on the Website will apply to future use of the Website.

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24. Suspension or Termination of Access

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We may restrict, suspend or terminate your access to the Website where reasonably necessary, including where:

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a. you materially breach these Terms;

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b. your use presents a security risk;

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c. your use is unlawful;

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d. your activity may harm MarketSurge or another person; or

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e. continued access is otherwise reasonably necessary to protect the Website or our legitimate interests.

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25. Governing Law

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These Terms and your use of the Website shall be governed by the laws of England and Wales.

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Subject to any mandatory legal rights that apply, the courts of England and Wales shall have jurisdiction over disputes arising in connection with these Terms or your use of the Website.

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26. Severability

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If any provision of these Terms is found to be unlawful, invalid or unenforceable, that provision shall be treated as modified or removed to the minimum extent necessary, and the remaining provisions shall continue in full force and effect.

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27. No Waiver

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If MarketSurge does not immediately enforce a provision of these Terms, this does not mean that MarketSurge has waived its right to enforce that provision in the future.

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28. Entire Understanding Regarding Website Use

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These Terms, together with the Privacy Policy, Cookie Policy and any other legal notices expressly referenced on the Website, constitute the terms governing your use of the Website.

They do not constitute the contractual terms governing any separate paid services provided by MarketSurge.

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29. Contact

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If you have any questions regarding these Terms, please contact:

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MarketSurge

Email: hello@marketsurge.uk

Website: marketsurge.uk

Address: London, United Kingdom

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© 2026 MarketSurge. All rights reserved.